Comments on: You’ve Got A Friend In Me: How to trust a website

By: Creating Mobile Apps is Getting Easier—but is that a good thing? | The Blog on Branding

Tue, 23 Mar 2010 18:41:35 +0000

[...] Mobile Apps challenge real brands. Some counterfeit apps are being used to scam consumers. Brands are essential to online trust, and users often feel secure downloading a branded mobile app because they assume that particular [...]

By: Maria

Maria — Wed, 14 Oct 2009 18:25:10 +0000

I think looking professional and sounding professional is very important. If you dont look and sound professional no one is going to believe a word you say

By: Crystal

Crystal — Wed, 08 Jul 2009 18:45:14 +0000

This article was really helpful. I really believe in not deleting comments unless it’s spam. You want to keep a level on integrity for your Web site.

By: Shorty Fiercehem

Shorty Fiercehem — Tue, 07 Jul 2009 17:49:50 +0000

With regards to the comment deleting point: I agree entirely! No press is bad press!

By: Lacey

Lacey — Tue, 07 Jul 2009 04:11:29 +0000

I think that it is very important for people to update and be real to their audience. Otherwise, it is not seen as credible. People need to realize that.

By: corey

corey — Wed, 01 Jul 2009 17:19:44 +0000

That’s what BrandingBrand is all about!

By: Charlie Brennen

Charlie Brennen — Tue, 30 Jun 2009 16:52:39 +0000

The importance of establishing a transparent relationship with one’s viewers is a concept that seems to be highly underrated and under used in the web industry. I agree that by having a photo, personal statement, or even a blog attached to a website creates a connection with the person browsing the site. It also differentiates that site from others just like it that have no face or personality behind the product. For me, transparency shows the person’s passion for their own business and the products they are selling. It gives me a sense that I am buying from a real person who genuinely cares about the product I am buying, in turn making me more comfortable with my purchase.