The Blog on Branding

Unique Website Content is Key

Websites are very useful for easily connecting people to products, services and information online. Even more useful is having unique content on a website. This is increasingly important as there are literally hundreds of millions of websites on the internet and the number keeps growing everyday.

“Meanwhile, we struggle to pick from a collection of 30 CDs!”

Quality Unique Content Makes All the Difference

Why is having quality unique content so important? Search engines are completely aware of the content that already exists on the web, so creating content that merely duplicates existing content will earn no points in the search engine rankings. Search engines revel in quality, unique content and are constantly looking for updated, fresh and legitimate websites.

Visitors to your website will also appreciate quality content. People want useful information, not just clever pics and millions of links. Unique website content will increase the number of visitors returning to your website over and over again. Value is gained when other websites want access to the unique articles on your website. And as we know, other sites adding hyperlinks to your content increases PageRank.

Unique Content: Literally Unique vs. Conceptually Unique

Because of the high volume of websites that inhabit the web, sites wishing to optimize their visibility and sustain that visibility long-term should harness the concept of having unique content. Additionally, it is valuable to understand success will come when unique content is unique from a conceptual standpoint and not necessarily a literal standpoint.

“I’ve not been this confused since Duchamp’s ‘The Fountain’.”

So, what exactly is the difference between literally unique content and conceptually unique content?

Literal
Taking the literal approach to adding unique content will likely do very little to increase the visibility of a website because the actual information on the site can be found elsewhere.

This approach provides unique syntax and diction for the information provided, but the information can be found on other websites. Here is a humorous (and not suggested) technique for those looking to add unique content to their site using the literal technique.

Conceptual
Conceptually unique content takes a little more thought than plowing through a thesaurus to reword paragraphs or throwing together keyword-rich text. Instead, conceptually unique content presents new ideas, innovations, new twists and new ways to present information to the reader.

Value is added to any preexisting information or services using this technique because the goal is to create something better or different than what already exists. Doing this takes some effort but is definitely worth the potential outcomes versus going the literal route. So, how do you go about creating conceptually unique content?

Developing Unique Content

Before developing unique content for a website it will be very useful to think about the following first:

• Nobody is going to visit a website that provides information that another website provides in a better way
• What kind of websites do you enjoy most? How are they unique?
• Observe what’s already on the web and note any holes or gaps in the content that can be filled or done better
• Make sure content is actually useful, informative and relevant

After doing this, think about the content that will be provided on the website and present the information in a different way. Try to fill in any holes or gaps that are observed on similar websites. Content becomes quality content when visitors find the information on your website valuable.

So keep the reader in mind when writing your content. Content should be relevant to the topic and informative so Web users will stay on your site and hopefully return to it again.

Next, it is most important to keep your website updated. As you create your website, content may become stale. Keeping a site regularly updated will increase rankings on search engines which will lead to more visits to the website. Dormant content on a website breeds no visitors; so, keep the information fresh and updated.

“Updated. Unlike your lonely daily-calendar”



For those who may be feeling inadequate in developing their own quality unique content for a website, there are options available: SEO (Search Engine Optimization) services specialize in creating effective content for websites. SEO writers work to market the website in a positive light and can be very helpful to utilize.

Branding Brand is an interactive marketing company that specializes in SEO.

What to Remember About Unique Content

Increasing the visibility and search engine rankings for your website can be as simple as making sure you have unique content for your website. Think about your target audience and what it wants that it can’t find elsewhere.

Present information in a unique light that will attract more visitors, as well as other websites that add hyperlinks to your content.

Finally, remember to keep your website updated. Fresh content will increase your presence on search results – giving your website the competitive advantage that is necessary amongst the millions of websites that exist out there in the cyberworld.

Ashley Reid Want content written for your Brand that shows up #1 on Search Engines and brings you new customers? Contact us.