http://brandingbrand.com/blog/the-elmo-effect-use-the-media-to-market-your-product/ I'd Rather Be Branding Wed, 21 Jul 2010 11:36:20 -0400 http://wordpress.org/?v=2.8.6 hourly 1 http://brandingbrand.com/blog/the-elmo-effect-use-the-media-to-market-your-product/comment-page-1/#comment-10037 Joseph DeFilippo Wed, 13 Jan 2010 23:24:28 +0000 http://brandingbrand.com/blog/?p=1667#comment-10037 When there are a vast amount of different resources available to use, why not use them? The media is a perfect place to help promote a product and using celebrities or even just popular television shows, websites, etc. can really help boost product sales. It is all in exposure and making people "want what they see". When there are a vast amount of different resources available to use, why not use them? The media is a perfect place to help promote a product and using celebrities or even just popular television shows, websites, etc. can really help boost product sales. It is all in exposure and making people “want what they see”.

]]> http://brandingbrand.com/blog/the-elmo-effect-use-the-media-to-market-your-product/comment-page-1/#comment-3900 Matt Mon, 29 Jun 2009 15:30:36 +0000 http://brandingbrand.com/blog/?p=1667#comment-3900 This seems like the same strategy Motorola used when they pre-released those ridiculous pink Razors to publicity grubbing individuals like Paris Hilton. Sometimes I wonder if she ever knew how much money she allowed them to make on that phone that everyone grew to hate. I was unfortunate enough to get one years after they were cool and they still sucked. Ahh, but at least I didn't pay $500 for mine This seems like the same strategy Motorola used when they pre-released those ridiculous pink Razors to publicity grubbing individuals like Paris Hilton. Sometimes I wonder if she ever knew how much money she allowed them to make on that phone that everyone grew to hate. I was unfortunate enough to get one years after they were cool and they still sucked. Ahh, but at least I didn’t pay $500 for mine

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