The Blog on Branding

The Big 4 Marketing Issues to Avoid

As every job seeker knows, first impressions are extremely important and little things, such as a misspelled word in a cover letter, could cause you to be overlooked for a job.

Social Media the Future of Branding shows that social media as a tool for marketers has great advantages. But like the problem the job seeker faces, a small mistake could lead to unintended, potentially disastrous results, like being called the worst of the Internet nicknames – noob.

So what can you do to keep your brand image in the best possible light and avoid the worst of the internet taunts? You have to learn what social media mistakes you must avoid.

“Make your brand image shine by avoiding mistakes.”

Want to learn the big 4 social media mistakes?

This article will discuss:

1. Incomplete profiles
2. Lack of consistency
3. Keeping the conversation one-sided
4. Not interlinking your profiles

1. Incomplete Profiles

Your business profile is the absolute first impression consumers will have of your product, and an incomplete profile sets off a couple alarms.

First, it comes across as an act of laziness. If you won’t even take the time out to complete your profile, how can your business then be trusted to put 100% effort into its product?

Also, an incomplete profile may also have the unintentional effect of saying your background is not extensive enough to complete a full profile. While this may not be true, the impression has already been made in your audience.

To avoid this issue, complete your profile at the start; and if you have current profiles, make sure they’re complete.

“Ensure that your profiles are 100% complete.”

2. Lack of Consistency

A lack of consistency can occur by not using the same image, message or name across different social media platforms.

In her blog article Five Social Media Marketing Mistakes Companies Make, Denise Wakeman wrote, “When someone finds you on LinkedIn and follows a link to your blog, you want them to feel confident they’ve landed in the right place and you’re giving them a congruent experience.”

The best way to avoid this problem is by keeping the same profile name on each social media website.

3. Keeping the Conversation One Sided

A major mistake when using a social media platform is to forget that it allows for a two way discussion between yourself and the consumer.

In 5 Social Media Marketing Mistakes, not listening, is the number one social media marketing mistake.

Remember social media is called “social” for a reason, it is interactive; by talking at, instead of with your consumer, you will not develop in them the confidence and trust that can occur with the back and forth conversation that social media allows for.

One way to avoid or alleviate this issue would be to answer questions or thank a consumer for feedback.

“Open your ears and listen to the consumer.”

4. Not Interlinking Your Profiles

Not interlinking your profiles by posting links to each of your profiles on every social networking site that you have an account on, is probably the easiest and quickest problem to fix, but it might be the most overlooked.

The reason to do this is simple, by connecting with people on different social media networks you create a memorable impression and you can build on that by letting them know how they can connect with you on other networking sites.

The more your name is seen, the more easily it will stay in the mind of the consumer.

Although there are many risks and mistakes involved with social media marketing, they can be easily avoided by taking these tips into account.

Dave Makler Dave was only called a noob once and swore it would never happen again. Want content written for your Brand that shows up #1 on Search Engines and brings you new customers? Contact us.