Shopbop.com. Frye Boots. Who Wants Some?
October 7th, 2009 Posted in Uncategorized
Hello, Branding Blog readers.
Boy, do we have something special for you today! We’re giving away a $100 Shopbop.com instant gift card to one lucky commenter who tells us what their favorite pair of Frye boots from Shopbop.com is and why. Most insightful comment wins!
What’s the big fuss over Frye boots?
The Frye Company, which has been making boots since 1863, is the longest-running shoe company in the United States.
Back during the Civil War, Frye boots were actually worn by Union and Confederate soldiers, and the tradition has continued all the way up to WWII, with everyone from Teddy Roosevelt to General Patton snagging a pair. Although you probably won’t see any soldiers wearing them nowadays, you’ll definitely see lots of celebrities doing so. Angelina Jolie and Jennifer Aniston are both fans.
Over the years, the company has gained a cult following for its quality and versatility. Some styles, like the Harness or Engineer Boot (originally created to protect bikers from the heat of exhaust pipes), are just as likely to be seen coupled with a motorcycle as a long bohemian skirt. Others, like the Campus Boot, are considered cultural icons from the ’60s and ’70s. (Seriously! There’s even a pair in the Smithsonian.) Throughout the years, they have been paired with everything from rocker jeans to sexy minis.
But, what really matters is what you’d do with them, because if you win this giveaway, you’ll get a $100 Shopbop.com instant gift card so you can start shopping right away for your new wardrobe staple. Just tell us which pair of Frye boots is your favorite and how you’d wear them. The most inspirational, insightful comment wins!
