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	<title>Comments on: Not All Writing is Equal &#8211; Writing for the Web vs. Print</title>
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	<link>http://brandingbrand.com/blog/not-all-writing-is-equal-writing-for-the-web-vs-print/</link>
	<description>I&#039;d Rather Be Branding</description>
	<lastBuildDate>Fri, 27 Aug 2010 00:17:59 -0400</lastBuildDate>
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		<title>By: Autumn P.</title>
		<link>http://brandingbrand.com/blog/not-all-writing-is-equal-writing-for-the-web-vs-print/comment-page-1/#comment-10962</link>
		<dc:creator>Autumn P.</dc:creator>
		<pubDate>Sun, 07 Feb 2010 00:12:02 +0000</pubDate>
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		<description>After years of schooling with teachers reinforcing perfect grammar, I still struggle with this concept a bit.  

It&#039;s refreshing to get real confirmation (like in the studies mentioned above) that readers expect a more casual tone and easy-to-read text online.

Also, I appreciate the boldface type and bulleted lists above!  Makes these tips easier to remember...</description>
		<content:encoded><![CDATA[<p>After years of schooling with teachers reinforcing perfect grammar, I still struggle with this concept a bit.  </p>
<p>It&#8217;s refreshing to get real confirmation (like in the studies mentioned above) that readers expect a more casual tone and easy-to-read text online.</p>
<p>Also, I appreciate the boldface type and bulleted lists above!  Makes these tips easier to remember&#8230;</p>
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		<title>By: Molly</title>
		<link>http://brandingbrand.com/blog/not-all-writing-is-equal-writing-for-the-web-vs-print/comment-page-1/#comment-10754</link>
		<dc:creator>Molly</dc:creator>
		<pubDate>Wed, 03 Feb 2010 22:25:30 +0000</pubDate>
		<guid isPermaLink="false">http://brandingbrand.com/blog/?p=2055#comment-10754</guid>
		<description>&quot;Keep readers from halting by using common words – don’t use “big” words.&quot;

Not only does this suggestion help with efficiency, but it also makes the reader less intimidated.  The more a person understands what they&#039;re reading, the more they&#039;ll want to read on.</description>
		<content:encoded><![CDATA[<p>&#8220;Keep readers from halting by using common words – don’t use “big” words.&#8221;</p>
<p>Not only does this suggestion help with efficiency, but it also makes the reader less intimidated.  The more a person understands what they&#8217;re reading, the more they&#8217;ll want to read on.</p>
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		<title>By: Vivek Shastry</title>
		<link>http://brandingbrand.com/blog/not-all-writing-is-equal-writing-for-the-web-vs-print/comment-page-1/#comment-10420</link>
		<dc:creator>Vivek Shastry</dc:creator>
		<pubDate>Tue, 26 Jan 2010 21:34:18 +0000</pubDate>
		<guid isPermaLink="false">http://brandingbrand.com/blog/?p=2055#comment-10420</guid>
		<description>I absolutely agree.  Keeping articles short and easy to understand are a good way to have readers come back to your site.  I don&#039;t know about anyone else but I don&#039;t keep a dictionary at my side every time I intend to read.</description>
		<content:encoded><![CDATA[<p>I absolutely agree.  Keeping articles short and easy to understand are a good way to have readers come back to your site.  I don&#8217;t know about anyone else but I don&#8217;t keep a dictionary at my side every time I intend to read.</p>
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		<title>By: Chance</title>
		<link>http://brandingbrand.com/blog/not-all-writing-is-equal-writing-for-the-web-vs-print/comment-page-1/#comment-3819</link>
		<dc:creator>Chance</dc:creator>
		<pubDate>Sat, 27 Jun 2009 19:30:39 +0000</pubDate>
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		<description>&quot;In this business, each word is like a dollar in a budget, and like how a business must make each dollar count, every word must count.&quot;

Great statement! This article really helped me understand the difference between writing as I would in English class and writing a blog.</description>
		<content:encoded><![CDATA[<p>&#8220;In this business, each word is like a dollar in a budget, and like how a business must make each dollar count, every word must count.&#8221;</p>
<p>Great statement! This article really helped me understand the difference between writing as I would in English class and writing a blog.</p>
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