Mobile coupons key to mobile market
October 1st, 2009 Posted in Mobile CommerceCompanies spend hundreds of dollars to put coupons into newspapers, expecting customers to snip them out and bring them in for savings. But why waste that much money on paper ads (and paper)?
A newer, cheaper, and more efficient way to send out coupons is mobile. Companies have begun sending out mobile coupons to subscribers, allowing them to see the coupons, keep them electronically, and not spend the time looking for them in the Sunday paper.
All fine and dandy, but why is this so great for those growing brands out there?
Several reasons. First and foremost, free advertising. When people get an interesting message, they hit that wonderful button that says “forward.” Boom, free viral advertising. And in groups of life-time bargain hunters, sending this to one person can reach a broad audience.
Next, impulse buyers. Big advertisements (e.g. banner ads, billboards, TV ads, etc.) are everywhere, and people have trained themselves to ignore them. However, people pay attention to cell phones. Getting a text that not only reminds you about your favorite energy drink, but gives you a discount for buying it, will pique that desire to get one.
A lot of websites can help you set up your coupon texts, and you can distribute them via the designer, or on your own. And the extra perk to sending them out on your own? You have a count of fans who you can count on to not miss a message.
Mobile coupon success may depend on your audience. If you are trying to sell hearing aides and hip replacements, don’t expect much return. The most common users are females between 18 and 24, about 51 percent of everyone who uses mobile coupons have college degrees.
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