Mobile advertising lags behind demand
November 8th, 2009 Posted in Mobile CommerceEver wonder what it would be like to find a virtually untapped market? One with huge growth potential untainted by many of your competitors?
Wonder no more, just go into mobile advertising.
Mobile advertising, an underutilized form of information distribution, is growing in popularity among consumers. An estimated $416 million will be spent on mobile advertising, including messaging-based formats, in 2009. Not billions, millions.
Maybe that seems like a lot; but considering the range of mobile advertising, it is mere pennies. In a three-month time span in 2008, the number of people using a mobile search at least once a week was over 10 million in the U.S. alone; if you add in Europe, it climbs to 15 million.
Total advertising amount spent in all of 2008 for mobile advertising? $320 million.
Most of the money spent in 2008 went to messaging advertising. Over half. Of the $320 million, a combine total $128 million went into display and search advertising.
Estimates put money spent on mobile advertising to peak $1 billion in 2012. The annual growth rate of mobile advertising is expected to be 37.3 percent by 2013, considerably higher than online spending as a whole.
Between 2007 and 2008, U.S. mobile search use went up 68 percent, and it climbed 38 percent in Europe. Change in base access to mobile searches jumped 104 percent in the same span. Google is still the top mobile search engine around the world.
As a reference, approximately 9.2 percent of Americans are subscribed to mobile searching.
So, when are you going to jump into that underestimated gold mine of a market?
| Jon Buczkowski Want content written for your Brand that shows up #1 on Search Engines and brings you new customers? Contact us. |
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3 Responses to “Mobile advertising lags behind demand”
By Kate Chang on Oct 16, 2009
Considering all the mobile advertising choices out there (SMS texting, bluetooth utilization, implanting advertising in mobile games, etc.) What do you think is the most effective medium?
By Brander Jon on Oct 19, 2009
There is no universally “best” medium, because there is not enough standardization.
First, it depends on your target audience. For example, most women do not have smartphones, so text message advertisements work to reach that audience.
For a wider, less-specific audience, use an integrated approach, incorporating multiple mobile advertising choices.
Thanks for the question, Kate!