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	<title>Comments on: Having A Successful Viral Campaign Can Generate Buzz</title>
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	<link>http://brandingbrand.com/blog/having-a-successful-viral-campaign-can-generate-buzz/</link>
	<description>I'd Rather Be Branding</description>
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		<title>By: The Retweet &#124; The Blog on Branding</title>
		<link>http://brandingbrand.com/blog/having-a-successful-viral-campaign-can-generate-buzz/comment-page-1/#comment-6787</link>
		<dc:creator>The Retweet &#124; The Blog on Branding</dc:creator>
		<pubDate>Fri, 02 Oct 2009 20:00:40 +0000</pubDate>
		<guid isPermaLink="false">http://brandingbrand.com/blog/?p=2895#comment-6787</guid>
		<description>[...] your Twitter posts to be viral? Everyone does. The point of Twitter is to be heard so take advantage of [...]</description>
		<content:encoded><![CDATA[<p>[...] your Twitter posts to be viral? Everyone does. The point of Twitter is to be heard so take advantage of [...]</p>
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		<title>By: Maria</title>
		<link>http://brandingbrand.com/blog/having-a-successful-viral-campaign-can-generate-buzz/comment-page-1/#comment-6108</link>
		<dc:creator>Maria</dc:creator>
		<pubDate>Sun, 06 Sep 2009 19:38:40 +0000</pubDate>
		<guid isPermaLink="false">http://brandingbrand.com/blog/?p=2895#comment-6108</guid>
		<description>I remember everyone I knew being so excited about it coming out wayyyy before the movie was ever released in theater. Having the campaign on 35 websites and not just on tv i think really helped get the word out</description>
		<content:encoded><![CDATA[<p>I remember everyone I knew being so excited about it coming out wayyyy before the movie was ever released in theater. Having the campaign on 35 websites and not just on tv i think really helped get the word out</p>
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		<title>By: Brian</title>
		<link>http://brandingbrand.com/blog/having-a-successful-viral-campaign-can-generate-buzz/comment-page-1/#comment-5996</link>
		<dc:creator>Brian</dc:creator>
		<pubDate>Mon, 31 Aug 2009 13:16:02 +0000</pubDate>
		<guid isPermaLink="false">http://brandingbrand.com/blog/?p=2895#comment-5996</guid>
		<description>Everyone knew a lot about Dark Knight before coming out including myself and I just assumed the knowledge came from merely trailers in theaters and on TV. It&#039;s a really great idea to not just advertise on the internet, but dedicate 35 different websites not to outright promotion for the movie, but promotion based on the movie&#039;s plot. Warner Bro&#039;s are smart.</description>
		<content:encoded><![CDATA[<p>Everyone knew a lot about Dark Knight before coming out including myself and I just assumed the knowledge came from merely trailers in theaters and on TV. It&#8217;s a really great idea to not just advertise on the internet, but dedicate 35 different websites not to outright promotion for the movie, but promotion based on the movie&#8217;s plot. Warner Bro&#8217;s are smart.</p>
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		<title>By: Ryan Holt</title>
		<link>http://brandingbrand.com/blog/having-a-successful-viral-campaign-can-generate-buzz/comment-page-1/#comment-5885</link>
		<dc:creator>Ryan Holt</dc:creator>
		<pubDate>Tue, 25 Aug 2009 16:02:17 +0000</pubDate>
		<guid isPermaLink="false">http://brandingbrand.com/blog/?p=2895#comment-5885</guid>
		<description>This is such a good idea that worked really well. I remembered knowing a lot about the movie months before it came out. I remember there being multiple Facebook applications floating around about the movie as well. Warner Brothers is smart, but how would you create the same buzz without millions of dollars?</description>
		<content:encoded><![CDATA[<p>This is such a good idea that worked really well. I remembered knowing a lot about the movie months before it came out. I remember there being multiple Facebook applications floating around about the movie as well. Warner Brothers is smart, but how would you create the same buzz without millions of dollars?</p>
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		<title>By: Michele</title>
		<link>http://brandingbrand.com/blog/having-a-successful-viral-campaign-can-generate-buzz/comment-page-1/#comment-4523</link>
		<dc:creator>Michele</dc:creator>
		<pubDate>Fri, 10 Jul 2009 15:24:30 +0000</pubDate>
		<guid isPermaLink="false">http://brandingbrand.com/blog/?p=2895#comment-4523</guid>
		<description>I remember the Dark Knight campaign very well. I was a Batman fan to begin with, but it seemed like every day my friends would send me links to new sites asking &quot;Why so Serious?&quot; I was already excited about the movie, but it really helped add to my anticipation. I ended up seeing the movie 4 times in the theatre!</description>
		<content:encoded><![CDATA[<p>I remember the Dark Knight campaign very well. I was a Batman fan to begin with, but it seemed like every day my friends would send me links to new sites asking &#8220;Why so Serious?&#8221; I was already excited about the movie, but it really helped add to my anticipation. I ended up seeing the movie 4 times in the theatre!</p>
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		<title>By: Becca</title>
		<link>http://brandingbrand.com/blog/having-a-successful-viral-campaign-can-generate-buzz/comment-page-1/#comment-4447</link>
		<dc:creator>Becca</dc:creator>
		<pubDate>Thu, 09 Jul 2009 02:27:19 +0000</pubDate>
		<guid isPermaLink="false">http://brandingbrand.com/blog/?p=2895#comment-4447</guid>
		<description>So how do you get a successful viral campaign going if you aren&#039;t Warner Brothers?</description>
		<content:encoded><![CDATA[<p>So how do you get a successful viral campaign going if you aren&#8217;t Warner Brothers?</p>
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		<title>By: Kait</title>
		<link>http://brandingbrand.com/blog/having-a-successful-viral-campaign-can-generate-buzz/comment-page-1/#comment-4313</link>
		<dc:creator>Kait</dc:creator>
		<pubDate>Tue, 07 Jul 2009 03:14:00 +0000</pubDate>
		<guid isPermaLink="false">http://brandingbrand.com/blog/?p=2895#comment-4313</guid>
		<description>Dark Knight did an amazing job with marketing before the movie was premiered. Any company that can do this with a product or service should see no reason but to succeed with flying colors.</description>
		<content:encoded><![CDATA[<p>Dark Knight did an amazing job with marketing before the movie was premiered. Any company that can do this with a product or service should see no reason but to succeed with flying colors.</p>
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		<title>By: Elyse</title>
		<link>http://brandingbrand.com/blog/having-a-successful-viral-campaign-can-generate-buzz/comment-page-1/#comment-4274</link>
		<dc:creator>Elyse</dc:creator>
		<pubDate>Mon, 06 Jul 2009 17:48:17 +0000</pubDate>
		<guid isPermaLink="false">http://brandingbrand.com/blog/?p=2895#comment-4274</guid>
		<description>That Dark Knight campaign was brilliant. I wonder how much viral campaigns cost to coordinate because there are a lot of smaller movies that don&#039;t sell themselves the way the Dark Knight did.

Also, I think it&#039;s funny that the headlining banner in this article is of Harvey Dent, played by Aaron Eckhart, who also played the king of PR spin, Nick Naylor in Thank You for Smoking.</description>
		<content:encoded><![CDATA[<p>That Dark Knight campaign was brilliant. I wonder how much viral campaigns cost to coordinate because there are a lot of smaller movies that don&#8217;t sell themselves the way the Dark Knight did.</p>
<p>Also, I think it&#8217;s funny that the headlining banner in this article is of Harvey Dent, played by Aaron Eckhart, who also played the king of PR spin, Nick Naylor in Thank You for Smoking.</p>
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		<title>By: Ashleigh</title>
		<link>http://brandingbrand.com/blog/having-a-successful-viral-campaign-can-generate-buzz/comment-page-1/#comment-4272</link>
		<dc:creator>Ashleigh</dc:creator>
		<pubDate>Mon, 06 Jul 2009 17:20:11 +0000</pubDate>
		<guid isPermaLink="false">http://brandingbrand.com/blog/?p=2895#comment-4272</guid>
		<description>wow. never knew that about the Dark Knight promotions. pretty crafty WB!</description>
		<content:encoded><![CDATA[<p>wow. never knew that about the Dark Knight promotions. pretty crafty WB!</p>
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		<title>By: Marquette</title>
		<link>http://brandingbrand.com/blog/having-a-successful-viral-campaign-can-generate-buzz/comment-page-1/#comment-4262</link>
		<dc:creator>Marquette</dc:creator>
		<pubDate>Mon, 06 Jul 2009 15:53:05 +0000</pubDate>
		<guid isPermaLink="false">http://brandingbrand.com/blog/?p=2895#comment-4262</guid>
		<description>What a great article, loved the movie examples. I always find Aqua Teen irritating, but their campaign really stunk.</description>
		<content:encoded><![CDATA[<p>What a great article, loved the movie examples. I always find Aqua Teen irritating, but their campaign really stunk.</p>
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