The Blog on Branding

Get Your Name Out There with Social Media

Unless you’re the President of the United States, not everyone knows who you are. So, if you’re not Barack Obama, I’ve got some damn good advice for you and your business.

Search engines are great, and sites like Google can traffic a lot of consumers to your website. However, there’s a problem. Unless you’re a household name like Wal-Mart or McDonald’s, people probably won’t type in your brand name when searching for a general product.

For example, if I am looking for Pittsburgh’s best burrito joint and I have never heard of “Mikey’s Best Burritos,” I won’t type it into a search engine when searching for my perfect burrito. So how does “Mikey’s Best Burritos” get me to know that they make the best burritos in not only Pittsburgh but in all the world?

Mikey, it’s simple: Get your name out there.

Yes, it’s that simple, and one of the best ways to do this today is through social media. There is an overwhelming connection between SEO and social media, and surrendering to this new trend and using it to your advantage can make all of the difference for your business.

Read on to uncover 4 serious social media advantages:

1. Consumers want to hear from their friends.
2. Consumers are switching from search engines to social media sites.
3. Social media extends beyond your desktop.
4. Social media exposure can extend to search engines.

“Mikey, it’s simple: Get your name out there.”

1. Consumers want to hear from their friends.

You don’t have a relationship with a search engine (at least I hope not). Consumers will take a friend’s advice about a product over taking advice from a search engine.

Friends in social media networks recommend products and services to one another, and good exposure about a product from a trusted friend is extremely powerful.

2. Consumers are switching from search engines to social media sites.

More and more, consumers are looking at social media sites to get advice about products and services and are turning away from search engines.

Why? Social media sites give relevant and up-to-date information that search engines often can’t provide.

And like stated above, this information often comes from trusted friends who have either tried the product or know someone who has.

“Social media is where it’s at…”

3. Social media extends beyond your desktop.

The iPhone and other smartphones are starting to dominate the mobile world. Social media sites in the form of applications are easily available to consumers on these phones, and offer ways to access their information almost anywhere.

Now consumers can surf Facebook and tweet (on Twitter) while waiting in line for a sandwich, before falling asleep in their three-hour meeting, and even on the toilet. Awesome?

4. Social media exposure can extend to search engines.

If your business gets a lot of exposure on your social media site, many times it will show up on search engines. When a consumer types your product, brand, or service name into the search engine, your social media site will rank highly in the search. Now, this is no reason alone to create a social media profile, but it is an added benefit that will help get your name out there.

Technology is making information more readily available and easy to access from almost anywhere. Search engine rankings aren’t everything, and search habits are changing with new technology.

Sure, many people will inevitably check out Google and Yahoo when looking for a product online, but that’s not what all people are doing.

So get your name out there, and embrace the link between search and social media.

By Jordan Frank Want content written for your Brand that shows up #1 on Search Engines and brings you new customers? Contact us.