How to Choose the Right Keywords
Sunday, April 12th, 2009 Posted in Uncategorized | No Comments »It is estimated that there are almost 1 million words in the English language. How are you to decide which ones will make the most effective keywords? Most people think that picking any ol' words that are remotely related to ...
Logos Gone Wild
Saturday, April 11th, 2009 Posted in Branding, Uncategorized | 5 Comments »You've got a great new idea for a product. You have the perfect name. Maybe you even know what your slogan is. Now what? It's time for an essential marketing tactic - the logo. Oh, you can always tell when a ...
Get Inbound Links- Make Them Work For You
Friday, April 10th, 2009 Posted in Uncategorized | 1 Comment »Inbound links are your best friend. They're links from external pages (such as blogs) that link back to your site. You don't want just any link, however. In order for an inbound link to increase your popularity on search engines, ...
All That Gwitter’s is Gold: Should Google Buy Twitter?
Wednesday, April 8th, 2009 Posted in Uncategorized | 2 Comments »You just can’t deny it - social media has permeated our lives. This past January, Twitter climbed from 22 to the number 3 spot for most visited social media network with 54.2 million monthly visits, 5.9 million of those being ...
Online Customer Feedback – Personalize the Impersonal
Monday, April 6th, 2009 Posted in Branding, Social Media, Uncategorized | No Comments »This past summer, the Boston Globe ran an article about C.C. Chapman, a man who had a problem with his high-definition cable service. He vented his frustration on Twitter and within minutes had a response from a representative from ...
Google May Lose Big on YouTube in 2009
Sunday, April 5th, 2009 Posted in Uncategorized | 1 Comment »YouTube projects a grim future for 2009; Google could take the fall. From your favorite Family guy clips to Obama's inauguration speech, from promoting your new SoujaBoy dance moves to the May-Irwin first kiss ever recorded in 1986 - you can ...
Best Google Searches – Searching for Answers in All the Long Places
Saturday, April 4th, 2009 Posted in Uncategorized | 1 Comment »Search engines have become the number one place to go for answers to those burning questions. How do I treat erectile dysfunction? When is the Marine Corps Marathon? What is the meaning of life? No, seriously. They were searched for ...
Why Users Outsmart your Online Ads
Thursday, April 2nd, 2009 Posted in Uncategorized | 3 Comments »Just as TV commercials are louder than your favorite sitcom to try to stand out, web ads need to keep up with the ever-outsmarting internet user. Which ads work and which don't? Read on to learn about the good, the ...
Squeezing Twitter for Link Juice
Wednesday, April 1st, 2009 Posted in Uncategorized | No Comments »Gimme Juice You may not hear “link juice” thrown around in everyday conversation, but it is essential to SEO and how Google PageRank is calculated. "When calculating PageRank, 'link juice' is super important." What exactly is it?
From Tweets to Riches: 140 Characters to a Brand
Sunday, March 29th, 2009 Posted in Uncategorized | 3 Comments »CMO Mark Simon lists Twitter in Advertising Age’s “The 10 Most Asinine Trends and Why You Should Avoid Them.” Yet, millions of people are tweeting – and although Twitter may not be turning a profit, some of its loyal tweeters ...