Achieve Higher CR: Your Website at Its Best, Part 2
Thursday, August 6th, 2009 Posted in SEO | 1 Comment »Last time, we discussed the first two steps of the e-tail process, awareness and interest. I discussed how to create them within your visitor and how to ideally drive them to the next stage in the process. In this article, ...
Achieving the Highest Conversion Rates: Your Website at Its Best
Wednesday, August 5th, 2009 Posted in SEO | 3 Comments »Any website ultimately has a goal: bloggers want people to read their blogs (and often sign up for a newsletter), search engines want people to search on them, online communities want people to join and ultimately e-commerce sites, or e-tailers ...
Paid Search Traffic Decrease: What’s going on?
Sunday, July 5th, 2009 Posted in SEO | 2 Comments »A recent report by Hitwise (an Internet traffic monitor that collects data directly from ISP networks) recently conducted a report that highlights paid search traffic is down 26% over the past 4 weeks. What does this data really mean? Is ...
Measuring Micro-Conversion Actions
Tuesday, June 30th, 2009 Posted in SEO | 4 Comments »Conversion rate is often seen as the number of customers purchasing a product vs. the number of customers viewing your website. However, there are many smaller events that encourage customers to continue viewing your site or remind them of your ...
Ins and Outs of Link Building
Wednesday, June 24th, 2009 Posted in PR, SEO | 7 Comments »Unless you clicked on this article by accident, you're probably looking for the answer to at least one of these questions: What is link building? How can link building help you and your website? What types of links exist?/How are they acquired? What is ...
How to SEO – What is PageRank?
Thursday, June 18th, 2009 Posted in SEO | 11 Comments »Welcome back, oh faithful, reader! You previously learned the history of PageRank, which should've left you thinking, "Well, that's nice...but what is PageRank anyway, and what will it do for me?" Luckily, that's what you'll learn here. "Get ready to take ...
Shopping Cart Abandonment
Wednesday, May 6th, 2009 Posted in SEO | 6 Comments »In this day and age, marketers should not only be using the online option to sell their goods and services, but using this new outlet to the fullest extent. But how many times do you think your customers find themselves ...
The “How to” of Marketing Campaign How To’s
Sunday, May 3rd, 2009 Posted in SEO | 5 Comments »Implementing a successful marketing campaign can effectively bring more consumers to your website. One of the most searched phrases is "How to...". This is a "How To" or Marketing Campaign How To's. Below is a list of the top ...
Conversion rate not where you want it to be?
Friday, May 1st, 2009 Posted in SEO | 3 Comments »While Dickens got paid by the word - and let’s be honest Great Expectations fell short of expectations - no one is getting paid by the word anymore (Thank god). Brevity is essential. With the short attention span of most ...
Twitter Search vs. Google – The Battle Rages On
Thursday, April 30th, 2009 Posted in SEO | 5 Comments »While Google is known as the most popular internet search engine on the web, Twitter Search, an engine for social media networkers, is on the rise. Twitter search provides information not just on a topic of choice, but rather the ...