Motorola’s Droid from Verizon
Thursday, November 19th, 2009 Posted in Mobile Commerce | 2 Comments »The first product on the market to truly have the potential to kill the iPhone's superiority is the Droid. Created by Motorola through Verizon, the campaign to promote this new mobile phone highlights everything that the iPhone doesn't have, like ...
Mobile advertising lags behind demand
Sunday, November 8th, 2009 Posted in Mobile Commerce | 3 Comments »Ever wonder what it would be like to find a virtually untapped market? One with huge growth potential untainted by many of your competitors? Wonder no more, just go into mobile advertising.
As Mobile Gets Smarter, Consumer-Brand Relationships Change
Tuesday, October 6th, 2009 Posted in Mobile Commerce | 1 Comment »Remember when computers were so big they took up practically your whole desk? Who would have ever imagined that we would soon be able to hold them in the palm of our hands? Technology is booming, and we have come so ...
Mobilepeople: Wherever you go, there you are
Saturday, October 3rd, 2009 Posted in Mobile Commerce | No Comments »I recently searched for the new movie Whip It on Google. I typed in "Whip It movie" and was shocked that the very top of the search results page was an entry entitled "Whip It show times for Pittsburgh." I ...
M-Commerce is Blowin’ Up. Pun Intended.
Saturday, October 3rd, 2009 Posted in Mobile Commerce | No Comments »Global brands are jumping on the M-Commerce bandwagon hoping to boost revenue and draw in new customers with this latest technology. Why should your brand make this move? It's slick, stable and fun. Simple enough, right? Wrong.
Mobile Web Creativity Missing Link
Friday, October 2nd, 2009 Posted in Mobile Commerce | No Comments »The mobile Web has finally hit adolescence, and it's time for art class. Since its birth, mobile Web has been slowly growing into a medium for information, amusement, and advertising.
Mobile coupons key to mobile market
Thursday, October 1st, 2009 Posted in Mobile Commerce | No Comments »Companies spend hundreds of dollars to put coupons into newspapers, expecting customers to snip them out and bring them in for savings. But why waste that much money on paper ads (and paper)? A newer, cheaper, and more efficient way to ...
Assessing the Real Value of Mobile Ads
Thursday, October 1st, 2009 Posted in Mobile Commerce | Comments OffThe online marketing community has been abuzz with excitement over the huge new opportunity that lies within mobile ads. However, mobile ads have yet to deliver on revenue predictions. So, it's time to go beyond the hype of mobile advertising. Are mobile ...
Mobile Web use remains high for teens and males
Thursday, October 1st, 2009 Posted in Mobile Commerce | No Comments »Sales of mobile devices have climbed for the better part of the decade. Even in the recession, mobile device giant LG expects its sales to rise, estimating to overtake Nokia's sales by 2012. As sales rise, use understandably rises as well. ...
APP vs. WAP: the head to head battle
Wednesday, September 30th, 2009 Posted in Mobile Commerce | No Comments »Now that you want to be mobile, you need to make a decision. Consumer use of mobile devices has hit highs, and now is the time to toe your way into mobile marketing. Now, the question of apps or mobile Web is ...