10,000 Hours to Success
Tuesday, March 10th, 2009 Posted in Branding | 2 Comments »Malcolm Gladwell, author of current bestseller Outliers, surmises that culture, birth year, and other factors beyond our control determine how successful we are. However, cultural determinants aside, he brings up the interesting point of the "10,000 Hours" Rule. "The 10,000 hour ...
Importance of Branding – 3 Ways to Reach Metonymy
Monday, March 9th, 2009 Posted in Branding | 3 Comments »"Hand me a Kleenex." People have used this phrase since the dawn of sniffles. Even though they might be referring to a specific brand of tissue, the tissue in context might not even be from the Kimberly-Clark Corporation. It could be ...