The “Elmo” Effect – Use the Media to Market Your Product
Monday, April 13th, 2009 Posted in Branding, PR | 2 Comments »Generating buzz is the key to successful marketing. Without generating buzz, your product, service and company will fall flat on its face. To have a successful marketing campaign, you have to have buzz, and to have buzz you ...
Logos Gone Wild
Saturday, April 11th, 2009 Posted in Branding, Uncategorized | 5 Comments »You've got a great new idea for a product. You have the perfect name. Maybe you even know what your slogan is. Now what? It's time for an essential marketing tactic - the logo. Oh, you can always tell when a ...
How to Create Credibility for Your Blog
Tuesday, April 7th, 2009 Posted in Blogging, Branding | No Comments »At the turn of the 20th century, newspapers were commonplace for public discourse among community members and were looked to as the authority on societal issues. The lobby of a local newspaper's office would usually be filled with readers voicing ...
Online Customer Feedback – Personalize the Impersonal
Monday, April 6th, 2009 Posted in Branding, Social Media, Uncategorized | No Comments »This past summer, the Boston Globe ran an article about C.C. Chapman, a man who had a problem with his high-definition cable service. He vented his frustration on Twitter and within minutes had a response from a representative from ...
Revolutionizing the Music Industry: How Ani DiFranco Created Her Own Brand (and Didn’t Sell Out Doing It)
Friday, April 3rd, 2009 Posted in Branding | 10 Comments »I stood outside the 9:30 Club in Washington, D.C. on a warm, March night with my friend, Calla, clutching a $40 ticket in my hand like it was giving me oxygen. I wanted the doors to open already, so I ...
Slogans Hall of Fame – Best and Worst
Tuesday, March 31st, 2009 Posted in Branding | 7 Comments »Who does this describe? "He keeps going and going and going." Yep. The Energizer bunny. There are many slogans like this that are "finger lickin' good" (KFC). Follow their example, and you could be a millionaire someday - or maybe ...
How to Create a Popular Brand Name
Thursday, March 26th, 2009 Posted in Branding | 11 Comments »Creating a popular brand name is one of the keys to a successful business. What's in a name, you ask? everything. Let me repeat that. EVERYTHING. Your brand name will give the consumer the first ...
What’s in a Brand?
Sunday, March 22nd, 2009 Posted in Branding | No Comments »"Branding" has changed definitions through the years. Thirty years ago, if someone asked what "branding" was, the response might be, "It's when you mark a cow with a hot iron." Nowadays, "branding" is defined more in terms of a marketing ...
Write as Powerfully as your Product
Friday, March 20th, 2009 Posted in Blogging, Branding | 4 Comments »Your product is useful, innovative and everyone should have one. But how can you convince customers of its overwhelming greatness? We all know the power of language when it comes to branding. But many of today's professionals fall victim to their ...
What is Branding?
Wednesday, March 18th, 2009 Posted in Branding | No Comments »When looking at Brands, you want to make sure you are looking at them from the outside, rather than within. History of the Word Brand In Dutch, (ver) branden meaning "to burn", brandmerk a branded mark. Definitions Branding is a term that doesn’t have ...