Social Media: The Future of Branding
Sunday, November 1st, 2009 Posted in Branding, Social Media | 10 Comments »Branding, in essence, is developing a plan of action that will make your product or company the ONLY solution to its targeted problems. Instead of making you stand out among the crowd of other products and having your product ...
The Gaga Effect: People as Brands
Saturday, October 31st, 2009 Posted in Branding | 5 Comments »Even if you've been living under a rock, you should be aware there is a global financial crisis. What does that mean? Job losses. Economic hardship. Plus, we get to be extra hard on President Obama. But, every cloud ...
Dick’s Uses QR Code Marketing on Cowboys Stadium Jumbotron
Tuesday, September 8th, 2009 Posted in Branding | 7 Comments »Dick's Sporting Goods, Inc. kicked off its new mobile site using a Quick Response (QR) code (or Tag) on the world's largest HDTV video board at the new Cowboys Stadium during the third quarter of the Dick's Sporting Goods Cowboys ...
Reviving Retro: Product Placement on Mad Men
Friday, August 21st, 2009 Posted in Branding | 6 Comments »Product placement on AMC's hit series, Mad Men is not done in the name of exposure, at least not blatantly. But, in most cases, the exposure certainly doesn't hurt. The products are concurrent with the era of the show (the ...
Increasing the Hype on Digital Advertising
Friday, July 10th, 2009 Posted in Branding | 1 Comment »It's 2009 - everyone's online... Get with the program! Over 75% of Americans either have Internet access in their home or have a place where they can go to access it, and the majority of Web surfing is interrupted with ...
The Age of Online Advertisements: What We Want to See
Thursday, July 2nd, 2009 Posted in Branding | 11 Comments »Believe it or not, the average American is exposed to over 3,000 advertisements a day! From billboards to commercials, bus ads to print ads, online pop-ups to street flyers, we unconsciously see many, many more (whether you like it or ...
You’ve Got A Friend In Me: How to trust a website
Tuesday, May 5th, 2009 Posted in Branding | 6 Comments »"Unfortunately, we're not talking about this duo." What's more important than your PageRank? Okay, not a lot. But the ability to trust your Web site is definitely up there. In fact, the SEO Book recently said trust is the new competitive ...
Creating a Successful Web Advertisement
Monday, May 4th, 2009 Posted in Branding | 2 Comments »You know them. They sponsor most of the sites you visit on the Web, but despite this, you probably feel no gratitude and still hate them. That’s right. I’m talking about Web ads. Web advertising is becoming increasingly popular as ...
Think Outside the Box to Build Brand Awareness
Wednesday, April 22nd, 2009 Posted in Branding, Uncategorized | 3 Comments »I know you're thinking to yourself, "Chris, I'm having a hell of a time getting my brand noticed!" Well maybe, imaginary person that I made up for this article, you're going the more traditional path of marketing your product and ...
Why Do We Blog?
Friday, April 17th, 2009 Posted in Blogging, Branding, Uncategorized | 10 Comments »In today's business world, the internet has become one of the main marketing resources for businesses. Companies have moved on from simply using websites and have entered the world of blogging. In the past, blogging had been considered just an ...