branders are always in the news
steve madden on mobile commerce
We work with Branding Brand, a market leading mobile platform company, which enables us to develop and reinforce a variety of social media initiatives quickly and effectively. (read full story)
case study: steve madden invests in mobile fundamentals
After seven months of deliberation, he settled on a company called Branding Brand, which provided him with the flexibility he sought and ultimately launched the mobile-optimized Steve Madden Web site. (read full story)
rust belt shine: pittsburgh
Koshzow, Mason and Rahimi launched Branding Brand. In the first year the company snagged heavyweight local clients, including Dick's Sporting Goods (DKS), the $4-billion-a-year retailer. Branding Brand has also won business from corporate customers in Los Angeles, San Francisco and New York City. (read full story)
ford promotes taurus with microsoft tags
Tagging has been used at a variety of companies, including Dick's Sporting Goods, which worked with Pittsburgh-based Branding Brand. (read full story)
dick's sporting goods and american eagle ride the m-commerce wave
Multichannel retailer Dick's Sporting Goods' site, DSports.mobi, is organized by category and enables shoppers to search for products, locate stores, download coupons and more. The m-commerce site, built by online marketing firm Branding Brand, enables consumers to shop on their mobile phones Dick's Sporting Goods' complete selection of merchandise. (read full story)
4 ways to get customers to buy your new product
To win over an early client, Christopher Mason, managing director of Branding Brand, knew he'd have to do more with less. So instead of charging the typical industry service fee, he charged just half that amount and opted for a percentage of the client's sales. (read full story)
how to use the best social media channels
According to Alexa.com, the Web information company, The number one most visited site in the United States is... Google! (Duh.) (read full story)
social networking can jump your business to a new level
Believe it or not, social networking has been around since e-mail was just getting popular. (read full story)
investing it!
A two-time entrepreneur before she marked her 28th birthday a few weeks ago, Christina Koshzow is augmenting her traditional portfolio by turning entrepreneurial investor. (read full story)
youtube offspring creates niche sites
Small websites will not try to compete directly with powerhouses such as YouTube, Facebook, and MySpace, says branding expert, Joey Rahimi, managing director of Branding Brand. Some will use the major platforms to create “buzz” for their sites, but, he adds, “You can make a good living targeting your niche audience.” (read full story)
how to sell a city
What's in an urban brand? Civic leaders across the country ask that question as they strive to make their towns attractive to entrepreneurs and others in shaky economic times. (read full story)
why i stayed in pittsburgh
Top 50 in Business: The Past, present and future of Pittsburgh business. From high school to college to small business owner, CMU grad found opportunities at home. (read full story)
branding a winner
Last year, Koshzow and two College Prowler colleagues launched Branding Brand, a Pittsburgh-based PR and viral marketing company. It was a natural outgrowth of the work they had done with College Prowler. (read full story)
young entrepreneurs: choosing pittsburgh
Thinking like entrepreneurs led three Carnegie Mellon grads to launch two successful companies, both in Pittsburgh. With college students on every corner, affordable office space and a chance to buy a house in your 20s, they had many reasons to stay. (read full story)
best creative tactic
Branding Brand receives its first Renaissance Award, beating out firms such as Ketchum, Blattner Brunner, and Burson-Marsteller for the "Creative Tactic" honor on the work done with Capristo Salon and Wellness Spa.
the last word
Christina Koshzow, founder of Branding Brand talks about starting her second company in Pittsburgh. (read full story)
create a brand identity
Christina Koshzow, founder of Branding Brand provides advice on creating a brand identity for your company. (read full story)